I thought for several weeks —or months I should say— about writing this article. But I didn’t want to be harsh. I am not an expert in travel blogs and I don’t pretend to be one. I built this site during a very difficult time when I barely had time to go to the bathroom. However, this year with La Vida Nomade I encounter a very different blogger world compared to the one I used to know.
I closed the blog for personal reasons. Google Analytics and Adsense made their appearance, and suddenly, blogging became a job. When I was in college, a digital media professor told me “I saw your travel blog and I liked it. Now you have to worry about the SEO”. It’s not enough to write about what you like, now you have to choose keywords, generate traffic, make noise. Generating good quality content seems to be, in many cases, a less important matter. Now you should focus
Blogs were born to give a voice to those who are not part of traditional media. There was this amateur, kind of punk and DIY blogging attitude, but not anymore. Now bloggers sell themselves as “editor, photographer, writer, designer,” even when they have blurry pictures and lot of grammar mistakes in their texts —don’t look at me, English is not my first language! But let’s be realistic: launching a blog on a WordPress theme does not make you a web designer nor blogging makes you a professional writer. So what’s the idea behind all this pretension?
Another fact that struck me was the amount of almost identical content that I found in so many blogs. I like traveling and
When I first started in the Twitter world —something I learned to love in less than a year— I found a number of travel blogs and websites giving the same packing tips: they were all writing about that nonsense toothpaste on a straw (really?) or placing bills on a Chapstick tube. This is blogging in the 21st. century? Just copy and paste content? I thought that was a trick of traditional media when they need to fill out their websites. But no. It seems that a blog has to be updated and be shared no matter what, even if the content is a copy of the copy, literally. In addition, many bloggers sell their souls for brands or
Moreover, I found a ridiculous competition and pedantic attitude, at least in the local Chileans blogs, with this “I have more followers than you” approach. Is this a contest or what? With that way of
To cut a story short —OK, maybe it’s too late to say that—, I think it’s okay to professionalize and monetize a travel blog, but I also think we need more collaboration, more original content, but more importantly, we need more spirit and less SEO, we need more travel and less time seating in front of the computer.
By the way, did you read my article in The Huffington Post How Travelling Saved My Life? That’s the reason travel and travel blogging means the world to me 🙂